In addition to what @Zeph quoted:
Starting April 1, a new video streaming service ‘Jme’ will commence. With Jme, you'll have access to live NHK news, the latest dramas, popular movies, and much more—all conveniently accessible on internet-connected devices. With Jme, you’ll have the flexibility to enjoy your favorite Japanese programs from the comfort of your home or on the go. Jme offers unlimited streaming for one flat monthly price.
Obviously, they want to retain all the revenue for themselves, rather than receiving (smaller?) payments from Shaw/Telus for making the channel available.